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Dreamforce delegate registration exceeds 42,000… but where are the Cloud Adopters?

Submitted by on August 27, 2011 – 5:50 pmNo Comment

If you follow the twitters #DF11 it seems that Dreamforce will break not only its own record but also the record of Oracle in attracting the biggest draw of attendees with over 42000 registered. Even though Salesforce has moved beyond CRM with its Force.com platform, Jigsaw product and the acquisition of Radian6, I think it is now truly engaging itself into becoming a full fledged enterprise play.

I see from the agenda that there is lots of importance given to other areas that are criical to defining Customer Experience using Cloud.

For one, I will be representing Cognizant and speaking to introduce the first truly cloud solution for Master Data Management (MDM) or the Customer Cloud to be more specific. I also see many sessions relating to Data Management and am sure Salesforce products like Jigsaw will have lots more to add this year.

Digital Marketing in the form of Mobility, Social Media, and even Gamification, seems to have taken a big part in this years Cloud event, judging by the number of sponsors, sessions and chatters touting products and services in these areas.

It will be interesting to see the adoption of cloud by the enterprises though. One analysis I see is that the growth of SFDC being in the percentile range of 30’s, does not seem proportional to the hype it seems to have created over the adoption of cloud solutions. There is no doubt that cloud solutions provide greater simplification, faster adoption and quicker ROI, due to its pay per use scale up or down models, but where is the large scale migration to the cloud?

I don’t believe that there will be large scale migration. I expect enterprises to cautiously adopt cloud solutions on a piece meal basis, starting small, and scaling as they get comfortable with te model.

So, it will be interesting to see what the Dreamforce show brings out this year, am certainly looking forward to meet many of my industry friends and network.

In fact, I have started a group for registered users in the ares of Master Data and Social Media ( Digital Channels and Social CRM) to facilitate collaboration and sharing.

I will likely summarize the key events or products that triggered my interest. Foe starters, I am keenly interested in the following areas;

1. The direction taken by Salesforce.com towards its newly acquired Social CRM platform – Radian6
2. Bunchball’s gamification product announcement on Salesforce platform
3. Eric Schmidt – Google’s Executive Chairman’s keynote speech, and not to forget
4. Opening Keynote by Marc Benioff’s keynote

Will report back soon.

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