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Perspectives from the keynotes of Marc Benioff at Dreamforce 2011

Submitted by on September 1, 2011 – 4:40 amNo Comment

Those who watched the Marc Benioff keynote today, I am sure came out with some important learnings. At least I did, and will try to list them for you.

1. Reinvent Yourself Always

I think when you attend #Dreamforce, year after year, you begin to understand and respect great visionary leaders like Marc #Benioff. You see how they don’t sit on their laurels but constantly reinvent themselves.

Marc grew his company as a cloud company. He was possibly at that time far ahead of anyone else in thinking of models that focus on simplification, pay as you use and scalable models.

Today, cloud is a phenomena, a business model that’s changing both the private, public and government enterprises.

So, did he sit on his laurels. Certainly not, if you see Dreamforce 2011 was all about reinvention of not just all enterprises, but included his too. He talked about companies like his bridging the social divide by creating a Social Enterprise, far beyond being just a cloud company.

Indeed, with great leaders, come the ability to administer great changes.

2. Evaluate new platforms

The acquisition of #Radian6 in the social space, #Heroku in the platform space all provides the future of how sales, marketing and service will embed complete sociability, collaboration and real time mobile connectivity.

This will redefine the business models many enterprises will seek to implement using these technologies.

3. Develop a Digital Agenda

Listening to speakers like #Burberry CEO Angela Ahrendts, the VP of European Commision Neelie Kroes, you can see that the next critical task in every enterprise #CEO / #CIO agenda will be the development of the enterprise #Digital #Agenda.

Does your company have one? No, well get back to your planning boards and create one for the coming 2012, or you could be left behind.

4. Adopt the Future Of Work framework

Lastly, all the messages points out to something we at Cognizant believe has already happened – the future of work is NOW.

Future of Work is all about adopting #Cloud platforms, #Virtualization of people, processes, technology and the way work will be performed through #collaboration, #sharing and #globalization. It’s all about getting work done where skills exist, in places around the world that are more cost effective and at the time needed?

This is the formula to adopt to make your enterprises agile and ensure it’s success in the future.

#Cognizant’s, Future of Work framework and models, along with Salesforce cloud based technology and platforms can accelerate this change and adoption across the enterprise.

Certainly, the takeaways were plenty, listening to the two keynotes of today.

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