My video on Rethink Customer Loyalty published by Cognizant.
Here I share why and how Loyalty needs to be redefined in this age of the digital consumer.

Would love to get your thoughts and ideas on this …

Oct 5th, turned out to become an extremely eventful day at San Francisco’s Oracle Open World.
It started with quite an ugly twitter battle fueled by the incident by Oracle’s Larry J Elison, cancelling Mark …

Those who watched the Marc Benioff keynote today, I am sure came out with some important learnings. At least I did, and will try to list them for you.
1. Reinvent Yourself Always
I think when you …

If you follow the twitters #DF11 it seems that Dreamforce will break not only its own record but also the record of Oracle in attracting the biggest draw of attendees with over 42000 registered. Even …

Trends shaping the 2015 landscape
View more presentations from Dileep Srinivasan

This is an interview that Brendan Read had with me two weeks ago on ‘CRM focus from Savings to Growth…’
This was published online at TMCnet.com.
The focus here is where CRM is headed and how Social …

In In my previous blog, I talked about what makes an enterprise social. We identified that enterprises need to seek employee community, customer community as well as external communities to get to becoming truly social. …

 
Social Media is changing the very fabric of organizations, their communications and the way their consumers interact with them. Enterprise sociability is today an important criteria for job satisfaction amongst the current generation of job …